X Account Value Calculator
Type in your follower count and what your posts usually get, and see what a sponsored post is worth on your account, plus the account value that sits behind it.
No X login and no profile lookup. The estimate comes from the numbers you type, and the whole formula is written out on this page.
How this estimate is calculated
The whole model is here, in the open. Nothing about the estimate is a black box, and none of it needs a look at your account: you type the numbers and the arithmetic is the same for everyone.
- 1.Engagement rate: your average likes plus your average replies, divided by your average views.
- 2.Engagement factor: the multiplier that matches that rate in the ladder below.
- 3.Sponsored post rate: your average views divided by 1,000, multiplied by your niche band and your engagement factor.
- 4.Monthly potential: your rate multiplied by 4 sponsored posts a month.
- 5.Account value: your monthly potential multiplied by 12 months of sponsorship income.
Starting bands by niche
US dollars per 1,000 views on a sponsored post, before your engagement factor is applied.
| Niche | Band per 1,000 views |
|---|---|
| Finance and money | $18 to $30 |
| Business and SaaS | $15 to $25 |
| Tech and software | $14 to $24 |
| Marketing and sales | $12 to $22 |
| Health and fitness | $10 to $18 |
| Education and careers | $9 to $16 |
| Entertainment, media and lifestyle | $7 to $14 |
| Gaming | $5 to $10 |
| Something else, or not sure | $8 to $16 |
Engagement ladder
Likes and replies are what tell a sponsor the views are worth paying for, so the band moves with them.
| Engagement rate | Factor | What it means |
|---|---|---|
| 0% to 0.5% | 0.7x | Views without much of a reaction. |
| 0.5% to 1% | 0.85x | The range most accounts land in. |
| 1% to 2% | 1x | People are reading and answering. |
| 2% to 4% | 1.2x | A responsive audience, and sponsors can see it. |
| 4% and above | 1.4x | The top of the ladder. |
Assumptions
- infoA sponsored post is priced per post, from 4 sponsored posts a month, which is about one a week.
- infoAccount value stands for 12 months of that sponsorship income, not a sale price for the account.
- infoAmounts are rounded: to the nearest dollar under $100, the nearest $10 up to $1,000, and the nearest $100 above that. A range never collapses into a single number.
- infoThe bands are starting estimates we publish so you can check the arithmetic. They are not quotes and they are not an offer.
- infoThe estimate is only as good as your inputs. Average views move with the format you post, so a number from a video-heavy month will read high.
What this is not: a quote, an offer, or a look at your account. It is an estimate from the numbers you typed and the bands above, and the assumptions are listed right next to it so you can tell us where we are wrong.
Stop Guessing At The Number
This estimate is built from what you remember. X Growth Engine tracks what your posts actually do as you use X, so your next estimate is measured rather than recalled.